Student Social Media Team Finds Success on Instagram

December 12, 2023

L-R: A screenshot from student Christina Alana Raymond’s humorous post about geology terminology; A still from a video tour of the Bureau of Economic Geology’s core repository created by team member Aya Bangun. Credit: Jackson School.

This spring, the Jackson School of Geosciences student social media team, which was formerly known as the “TikTok team,” made the move to Instagram after Texas Gov. Greg Abbott banned state devices from accessing TikTok.

Although they are on a new social media platform, the team’s mission remains the same: create original social media posts that highlight student life at the Jackson School, and spread the word about geosciences.

Five Jackson School students were on the team this spring: master’s student Aya Bangun and undergraduate students Arushi Biswas, Christina Alana Raymond, Savannah Garza and Eden Lagnado.

The team’s posts appear on the Jackson School’s existing Instagram account at @txgeosciences. They include highlight reels of field and lab work, trending memes with a geosciences spin, interviews with members of the Jackson School community, and tours of Jackson School collections.

Together, their posts have garnered thousands of views, and are among the top-shared posts on the Jackson School’s Instagram account.

Garza, who joined the team in February, is a first-year student majoring in environmental science. She said she joined the team to help get the word out about the geosciences — a field that she was unaware of until college.

“I like being on the social media team because we’re helping give an insider look at what the Jackson School is like,” she said. “We can help put everything in perspective here for people who don’t know what it is like, as well as making sure our student perspective is seen by other people.”

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